Pay Gap Training Toolkit

Enfrentando la realidad Facing reality, women earn less

Just for being a woman, you get paid less.

Despite education level, sector, or country all throughout the world women earn less than their male colleagues.

The International Labour Organization (ILO) estimates that women on average continue to be paid about 20% less than men across the world.

La penalidad por ser madre: The salary difference between women and men is more impacted when motherhood enters the picture. AAUW calls it the Motherhood Penalty

Hasta 45% menos Latinas earn as low as 45% less 

In the U.S. women earn on average 23% less than white males.

But Latinas are at the bottom of the ladder.

Which means they make $0.55 for every $1 a white, non-Hispanic man makes.

No importa el nivel de educación. A higher education or degree does not matter for Latinas

Un secreto a voces: Latina journalists earn on average 37% less

The same thing happens in almost all newsrooms.


Perdemos $1.1 MILLON: For over 40 years of work Latinas have lost out on more than $ 1.1 MILLION

AAUW has done the math and when we compare women’s median salaries over 40 years with white men’s median salaries over the same period, we end up with these shocking lifetime losses:

Las mujeres expiran “Men age with gravity but women expire”
Gray-haired males vs wrinkles on women

Vivian Lee, Jouralist

“Is emblematic of a deeply rooted epidemic within TV media that women are viewed as dispensable when they reach a certain age while men can continue to age with a sense of grativas.”
Wigdorlaw Age Gender Discrimination  Lawsuit
“We spend careers denouncing injustices against people and the disparities suffered by the disadvantaged. We condemn everything that is wrong in society. But when it’s our turn, we have to keep quiet. It seems like complaints fall on deaf ears and in total invisibility, I spoke out about the inequality for many years until it was my turn to go to the courts.”

Conoce tus derechos “Know your rights

Prohibida la discriminación Discrimination is banned by federal law

Los latinos valemos mucho Know the worth of your community and language

Here´s some data

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    2020 Census Bureau:

    • – 18.4% of the U.S. is Hispanic, about 60 million.
    • 13.5% of the U.S. population, about 40 million people, speak Spanish.


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    U.S. Hispanic Chamber of Commerce

     – In the U.S. there are 4.7 million Hispanic-owned businesses, that combined, contribute over $800 billion to the American economy every year.  


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    IQ Latino

    • – By 2025, the growth of the Hispanic workforce could contribute more to the growth of the U.S. GDP than the non-Hispanic workforce.
    • – Hispanics are the second largest employer after the white population.
    • – In the last 20 years, the high school graduation rate for Hispanic youth has risen from 60% to 90%, just slightly below the national rate of 93%.
    • – By 2024, one in five workers will be Latino.


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    PEW Research

    • – The Latinx population has an untapped potential of broadening consumers for newsrooms.
    • – In 2016, Latinos consumed 54% of their news in both English and Spanish.
    • – 71% get some of their news in Spanish and 17% only in Spanish.
    • – 91%  Hispanic Millennials use English-language news sources.
    • – Older generations consume 68% of their news in Spanish.
    • – 89% of Foreign-born Latinos prefer their news in Spanish.


Haz tus tareas Do your homework.

Investiga Knowing the market, researching the company and position, and know the people who will hire you

Important subjects to contemplate:

  • Get to know the market in your city and state.
  • Investigate well how this newsroom application compares to other companies.
  • What does the market pay for that position?
  • What is the position worth?
  • Know the range of the position.
  • Know how the organization is rated in gender equality.
  • Review who the company’s directors are.
    • Are there women in director positions?
    • Are there Latinx in high level positions?
    • Is there a union?
  • Unions have established ranks and more than likely have equal pay practices.
  • In case there are a few number of women or Latinas in positions of power, prepare for a complex negotiation.
  • Know the person who will interview you.
  • Use your investigative skills to research everything.

Referencias Places to research wage data and salary ranges

  • – or
  • – U.S. Department of Labor
  • – Bureau of Labor Statistics
  • – Glass door
  • – LinkedIn
  • – The business sections of your local newspapers
  • – Business publications or other publications specific to your industry
  • – Industry compensation surveys
  • – Ask other journalists

Conoce las leyes Know the federal and state laws

  • Get familiar with the laws.
  • There are states which have introduced laws where it is illegal to ask for previous salaries.

Prepárate Know your value and expectations

  • Human resource experts appreciate when candidates know their value and know how their skills can help better the company they could potentially join.
  • Review the position and demonstrate how being bicultural and bilingual helps enrich the newsroom.
  • Prepare answers that show you think strategically, that you are creative and know how to solve problems.
  • Prepare examples of your life where you overcame challenges. 
  • Even if you don’t have journalistic experience whatever previous job you may have had is valuable, especially if you know how to present it strategically.

Valórate Prepare your value statement

  • Your value statement is expressed through your achievements and how you used your abilities and skills to get results. 
  • Have clear ideas that contain: accomplishments, skills and results.
  • Know your worth.
  • Know which of your skills better fit the position.
  • Analyze what additional value you bring. 
  • In what way will hiring you help the company?
  • What access to new and important sources do you bring?
  • Your double culture brings fundamentally different abilities. You understand diverse behaviors and communities.
  • Show the value you have by being the voice, eyes and interpreter for communities. 
  • Your language is valuable as well as going out to communities’ other journalists don’t because they don’t have the background.

Confía en ti Interview and Negotiation Skills

Impresiona What do employers value?

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    A candidate that did their homework.
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    A candidate that investigated the company and asks about the position and responsibilities.
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    A candidate that knows their value and doesn’t take the lowest range.
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    If you are a university graduate, employers appreciate that you want to conquer the world, are hungry to learn, and want potential mentors.
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    A candidate who knows where they want to grow and dream for more.

Posterga Key questions during an interview

Salary expectations:

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    Avoid answering salary questions in the beginning. Postpone these responses until the time to negotiate.
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    On forms where they ask about salary expectations, write “negotiable” or use a range.
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    Your actual expectations should be on the lower part of the range.
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    The range should be realistic to the market you investigated.

Muestra lo mejor de ti Watch your attitude for the interview

  • Maintain a physical position which shows a confident attitude. 
  • Don’t slouch too much or cross your arms. 
  • Be cordial, open and talk to your interviewer.
  • In an interview two people get to know each other. 
  • Personal stories can be interesting but professional ones are the most important.
  • Mange all negotiations like a conversation not a confrontation.
  • Have a proper tone of voice.
  • Have an open mind.

Demuestra Main qualities recruiters look for

Negocia How to negotiate once you have a job offer

  • For every position there are salary ranges. Negotiators usually offer the lowest amount. 
  • Check if the amount offered matches with the information you have researched.
  • Prepare your strategies with all the information you have and your value statement.
  • Think about the objections your negotiator may raise. Think of various answers with documented information, reason your thoughts and show your professional value.
  • Your personal experience is not a reason to pay you more. Your professional skills, discipline, strategic thought process, focus on results and capacity to reach good goals are reasons to pay you more.
  • Orally practice your conversations with the negotiator.
  • Practice controlling your emotions.
  • Remember to keep silent after expressing your rational arguments to give them time to absorb and think about them.

Traza la cancha In your salary negotiation

  • Have confidence in yourself. 
  • Have a positive attitude.
  • Control your internal dialogue and any negative thought.
  • Remember it is a conversation not a confrontation.
  • Getting to this point means they consider you a valuable person.
  • “Traza la cancha” and reconfirm exactly the functions you must perform according to your conversations. If they ask you to translate, ask for a separate rate.
  • If the job offer does not match what the market pays for these functions, respectfully let the employer know that from your research the salary range for that position if higher and that you bring an added cultural value.
  • Listen carefully to your negotiator and build intelligently on their arguments to be the person they need in that position.
  • If the company cannot or will not offer a higher salary find compensation in other areas of the contract. 
  • Do not accept the salary until you see the whole benefits package.
  • Every contract comes with a set of conditions, negotiate the best for you: life insurance, mobilization assistance, training, mentoring, vacation days, flexible hours, telecommuting and prospects for future advancements.

Veamos un ejemplo Interview Role Play

Pili Swanson and Dagmar Thiel


This toolkit is the final product of Dagmar Thiel´s RJI Fellowship. My special thank you for the support of Randy Picht, Kathleen Duncan, Pili Swanson, Travis McMillen, and Joanie Straub at the Donald Reynolds Journalism Institute. Gracias a Maria Liz Donoso, Yalile Loaiza, and Adriana Avalos from the Fundamedios Team. And my gratitude to the experts and Latina leaders, Rebecca Aguilar, Nora Lopez, Marisol Seda, Maria Fernanda Corral, Lorena Hidalgo and, Sahira Herrera for their knowledge time and good sense of humor.